Resume

JOB EXPERIENCE

Dec 2024 - July 2025

Business Development Manager

Bali Event Group (BEG) & JakartaEvent Group (JEG)

Led business growth, client acquisition, and retention across sectors in an integrated event agency. Drove end-to-end sales and tender processes, high-stakes pitching, project execution, and performance tracking—while aligning internal teams, vendors, and email marketing efforts to ensure sustained revenue and client success.

  • Identified and pursued new business opportunities in B2B and B2G segments, contributing to revenue growth and market expansion across various industries.
  • Developed and executed sales strategies, including direct outreach, networking, and email marketing campaigns to generate and nurture leads.
  • Managed full sales cycle—from market research and lead generation to proposal creation, pitching, negotiation, and closing deals.
  • Created tailored proposals, pricing strategies, and presentations aligned with client objectives, including for public and private sector tenders.
  • Conducted high-stakes sales pitches and negotiations directly with key decision-makers, resulting in high-value contracts and repeat business.
  • Built and maintained strong relationships with clients through consistent reporting, follow-ups, and solution-oriented servicing.
  • Oversaw project delivery end-to-end, from client onboarding to post-event reporting, ensuring satisfaction and operational excellence.
  • Led internal coordination across sales, operations, finance, and creative teams to align timelines, budgets, and deliverables.
  • Collaborated with external vendors and production teams to ensure execution met client expectations and brand standards.
  • Monitored pipeline performance and ensured steady progress toward weekly and monthly KPIs, driving accountability and growth.

Dec 2023 - Nov 2024

Business Development Manager

AxakaID

Led business development and strategic partnership efforts across AxakaID’s three business units: event management, event production & decor, and digital agency. Focused on driving revenue growth, expanding client portfolios, and building long-term partnerships across diverse industries.

  • Developed and executed business strategies tailored to each unit, addressing distinct market needs and client expectations.
  • Created and presented customized proposals for events, production services, and digital campaigns, leading to successful client acquisitions and renewals.
  • Built strategic alliances with brands, institutions, and creative collaborators to scale business reach and capability.
  • Managed end-to-end partnership lifecycle—from prospecting to deal closure and relationship management.
  • Worked cross-functionally with internal creative, production, and digital teams to ensure seamless execution of client projects.
  • Monitored market trends and competitor activities to refine offerings and identify new growth areas.
  • Oversaw revenue performance and maintained strong engagement with key clients for sustainable pipeline development.

Nov 2021 - Nov 2023

Senior Business Development – Studios Team

Tech in Asia

Held a role at Tech in Asia, Southeast Asia’s leading startup media and B2B platform, within the Studios Team—its in-house creative agency—focused on driving business growth, fostering strategic partnerships, and expanding market reach by engaging with various new industries and verticals.

  • Led business development initiatives within Tech in Asia Studios.
  • Drove Studios revenue and consistently met quarterly quotas.
  • Independently developed and nurtured new leads.
  • Closed deals with new clients and explored business models for revenue growth.
  • Designed solutions by packaging Studios products to solve complex client challenges.
  • Maintained close communication with existing clients and built long-term relationships.
  • Attended industry events and startup conferences to observe emerging trends, understand evolving business models, and expand professional networks.
  • Conducted in-depth market research to understand startup trends, industry verticals, and stakeholder landscape—shaping service offerings for long-term competitiveness.
  • Supported strategic and integrated partnership development, collaborating cross-functionally with creative, production, and marketing teams to ensure successful project delivery.

Jan 2021 - Nov 2021

Senior Business Development & Account Executive

DailySocial Network - PT. Digital Startup Nusantara

The business development role covers multiple key functions — from acquiring new clients and closing deals, to account management for client retention, and end-to-end project execution. This includes overseeing campaign strategy, managing timelines, ensuring deliverables meet objectives, and handling all related administrative processes.

  • Lead business development efforts, focusing on closing deals with new clients.
  • Function as an account executive to enhance client retention.
  • Oversee project management throughout campaigns, ensuring seamless execution.
  • Manage all administrative aspects related to business development.
  • Plan and execute strategic campaigns to achieve business goals.
  • Monitor and manage project timelines for optimal efficiency.
  • Ensure deliverables consistently align with set objectives and expectations.
  • Conduct market research to identify trends and opportunities for business growth.
  • Collaborate with cross-functional teams for comprehensive campaign strategies.
  • Provide regular reports and insights on business development activities to stakeholders.
  • Contact potential clients to establish relationships and arrange meetings.
  • Plan and oversee new marketing initiatives.
  • Research organizations and individuals for new opportunities.
  • Increase the value of current customers while attracting new ones.
  • Attend industry conferences, meetings, and events.

Dec 2018 - Jan 2021

Assistant Account Manager Area Jabodetabek

Tri Mitra of PT Hutchison 3 Indonesia

Focuses on sales with a strong target-oriented approach. Responsibilities include supporting the manager and head in achieving both team and individual sales targets. Provides assistance to Account Executives across Jabodetabek, develops strategic sales plans, nurtures relationships with key B2B and B2C stakeholders, and expands networks to explore new collaboration opportunities.

  • Assist in achieving sales targets, including personal goals.
  • Provide comprehensive support and supervision to Account Executives in Jabodetabek to ensure sales growth.
  • Devise strategic sales plans and suggest actions to improve sales performance and identify growth opportunities.
  • Nurturing and developing positive relationships with key stakeholders (B2B & B2C).
  • Expand connections for new collaboration opportunities to increase sales quotas through existing and potential customer networks.
  • Set and track sales targets aligned with company objectives and report on account and transaction status.
  • Monitor sales metrics, including quarterly results and annual forecasts.
  • Resolve conflicts and provide timely solutions to customers.

Oct 2017 - Dec 2018

Marketing Communication Manager & Strategic Planner

Abinawa Communications

Plays a dual role in Marketing Communication and Strategic Planning—crafting innovative strategies for internal and external stakeholders, including clients and partners. Drives communication plans aligned with business goals, leverages market insights for impactful campaigns, and collaborates across teams to ensure effective delivery.

  • Lead end-to-end marketing communication strategies.
  • Develop and execute strategic plans aligned with business objectives.
  • Analyze market insights for effective planning and oversee campaign implementation.
  • Collaborate across marketing departments, generating innovative ideas and leading teams.
  • Plan, design, and manage marketing materials.
  • Implement communication strategies for customer loyalty, brand awareness, and satisfaction.
  • Research and gather data for well-informed strategic plans.
  • Examine clients’ businesses to understand their brands and objectives.
  • Produce cohesive and intelligent plans for campaign success, identifying and solving potential problems.

Oct 2016 - Oct 2017

Assistant Event Manager & Strategic Planner

Kendilima Strategic Communications

Playing a key role in event planning and execution, this position supports overall client strategy by combining organizational skills, creativity, and strategic insight. Responsibilities include seamless coordination, concept development, market trend analysis, client communication, cross-functional teamwork, and budget management.

  • Lead flawless event coordination, ensuring seamless execution.
  • Generate creative ideas for events and strategic projects.
  • Analyze market trends, conduct research, and gather data for developing strategic plans for clients.
  • Examine clients’ businesses to understand their brands and objectives, and communicate effectively with clients, providing strategic insights.
  • Collaborate cross-functionally for successful project delivery and produce cohesive and intelligent plans for campaign success.
  • Oversee budget planning, ensure financial adherence, and maintain records of all bookings, including venues, vendors, etc.
  • Identify potential problems and devise solutions to rectify successful campaign outcomes.
  • Provide support to the events manager, assist with creative decisions, and accompany the events manager to internal and external events.

Oct 2015 - Oct 2016

Senior Account Executive

Bintang Pratama Communications

Focused on client and project management, this role leads communication campaigns, manages daily operations, supervises junior staff, and builds strong client relationships. Responsible for growing accounts, securing budgets, ensuring retention, managing campaign profitability, and staying aligned with industry trends and internal processes.

  • Develop and implement campaign strategies.
  • Retain and renew key business accounts.
  • Build management skills by mentoring and overseeing junior executives.
  • Manage multiple projects simultaneously.
  • Handle budgets, manage campaign costs, and write client reports.
  • Make pitches with the agency team to secure new business and meet clients to discuss advertising requirements.
  • Present creative work and campaign ideas to clients, ensuring effective communication flow.
  • Assist the Account Manager and Account Director in managing clients and projects.
  • Collaborate with the Account Manager to brief creative, strategy, media, and research teams, contributing to the formulation and execution of advertising campaigns aligned with client briefs and budgets.

Aug 2013 - Oct 2015

Senior Project Executive

Klik Production

Oversee various production projects, mainly in booth, stage, and event support. Coordinate with clients, manage execution, budgets, and internal teams. Ensure smooth delivery while identifying new business opportunities to support company growth.

  • Manage and coordinate booth construction and production supporting event projects.
  • Collaborate with clients to understand their specific requirements and expectations.
  • Oversee the development and execution of project plans, ensuring timelines and quality standards are met.
  • Work closely with internal teams, including designers and production staff, to ensure seamless project delivery.
  • Handle budgeting, administrative tasks, and cost management for production projects.
  • Ensure compliance with safety regulations and quality standards.
  • Act as a point of contact between clients and internal teams, providing regular updates and addressing concerns.
  • Troubleshoot and problem-solve any issues that may arise during the production process.
  • Contribute to the growth and success of the company by actively participating in business development efforts and acquiring new clients/projects.

Feb 2013 - Jul 2013

Junior Account Executive & Business Development

Jia Dreams Communications

Contribute to strengthening client relationships and business growth through event planning and execution. Work closely with clients to understand needs, manage projects, and offer strategic ideas that support ongoing development.

  • Act as a liaison between clients and the advertising agency, ensuring seamless and effective communication.
  • Conduct client meetings to understand and discuss their requirements.
  • Present campaign ideas and budgets to clients in collaboration with agency colleagues, and present creative work to clients, incorporating adjustments as necessary.
  • Collaborate closely with relevant divisions to comprehend client needs and propose appropriate solutions.
  • Brief the creative and media departments, providing assistance in formulating marketing strategies.
  • Draft comprehensive client reports, including contact reports, and monitor the effectiveness of campaigns.
  • Manage tender processes, including document preparation and attendance at tender meetings.
  • Prepare “pitches” with agency staff to secure new business opportunities.
  • Lead business development initiatives for company products and services, cultivating relationships with new and existing clients.
  • Engage in the complete business development life cycle, from client engagement to project delivery and invoicing.

Jan 2012 - Feb 2013

Account Executive

Chosen Marketing Communications

Acts as a communication bridge between clients and the agency, ensuring campaign needs are met with cost-effective solutions. Manages client accounts, maintains relationships, oversees contracts, and monitors timelines, budgets, and documentation to ensure smooth project flow.

  • Build strong working relationships with clients, acting as a front person and interpreter for both clients and the agency.
  • Engage in daily communication with clients, comprehending their needs, budget, and deadlines.
  • Manage the day-to-day administration of client accounts, issuing invoices, developing timing plans, and maintaining client contact notes.
  • Organize various meetings, handling logistics such as room bookings, catering, technology, transport, and personnel requirements.
  • Attend client briefings, gather relevant data, and support the development of communication strategies and creative briefs.
  • Prepare materials for presenting and deliver creative work, document client feedback, and participate in creative review meetings.
  • Monitor project deadlines and budgets, identifying and communicating potential changes as needed.
  • Maintain accurate records of meetings, decisions, and next actions to ensure efficient project progress tracking.

May 2011 - Jan 2012

Junior Account Executive

Young & Rubicam

Plays a role in supporting Account Executive with daily operations and client engagement. Involves coordinating meetings, monitoring trends, assisting in campaigns and presentations, and ensuring smooth task execution across teams to drive business growth.

  • Assist the Account Executive in day-to-day operations for existing accounts.
  • Build and nurture prospect relationships, initiating communications & qualifying follow-ups.
  • Provide daily client service, addressing queries via voice and email.
  • Review, validate, and analyze data for accurate interpretation and review of quotations.
  • Set up meetings with potential clients and collaborate cross-functionally with other agency areas.
  • Stay updated on industry trends, business opportunities, and best practices.
  • Process all correspondence and paperwork related to accounts.
  • Research clients’ products, services, plans, competitors, and target markets.
  • Monitor work progress and maintain contact with clients at all stages.
  • Liaise with other divisions/offices for portfolio management during renewals and mid-term requirements, collaborating with agency colleagues to plan and implement the best advertising solutions for the client.

May 2010 - April 2011

Junior Account Executive

Asatsu DK-Advertising

Responsible for managing client relationships and working with the creative team to deliver campaigns on time and within budget. Tasks include executing marketing strategies, handling account administration, pitching agency services, and supporting the development of effective advertising solutions.

  • Process account-related correspondence and paperwork.
  • Inform clients about advertising options and provide samples.
  • Conduct research on clients’ products, services, plans, competitors, and target markets.
  • Deliver advertising proofs to clients for approval.
  • Collaborate with agency colleagues to plan and implement effective advertising solutions.
  • Manage client relationships and collaborate with the creative team for timely and cost-effective campaign delivery.
  • Uphold agency excellence, ensuring client satisfaction and maintaining high standards.
  • Cultivate client relations, execute marketing strategies, and pitch agency services to potential clients.
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Education

2022-Now

Master of Communication – Public Relations

Prof. Dr. Moestopo (Beragama) University, jakarta

I'm in the final semester pursuing a Master of Communication at Prof. Dr. Moestopo (Beragama) University, Faculty & Department of Communication Sciences, specializing in Public Relations.

2016

Bachelor of Communication – Advertising

Prof. Dr. Moestopo (Beragama) University, Jakarta

I earned a Bachelor's at Prof. Dr. (Beragama) Moestopo University, specializing in advertising within the Faculty of Communication Sciences. A foundation for comprehensive understanding and skills in the field.

2008

Associate Degree – Visual Communication Design

STSRD VISI (VISI College of Art and Design), Yogyakarta

2006

Science Major

SMA Muhammadiyah 1, Jombang

2005

General Program – Chemistry Olympiad Track

SMA Unggulan BPP Teknologi, Jombang

2003

SLTP Negeri 3 Unggulan, Jombang

Expertise Skills

  • Business Development Strategy
  • Client Relationship Management
  • Strategic Partnerships
  • Revenue Generation
  • Sales Strategy
  • Negotiation & Persuasion
  • Leadership & Team Management
  • Budgeting
  • Market Analysis
  • Cross-Functional Collaboration
  • Communication Strategy
  • Stakeholder Engagement
  • Project & Event Management

Personal Attributes

  • Strategic Thinking
  • Excellent Communication
  • Analytical Skills
  • Problem-Solving
  • Time Management
  • Adaptability
  • Creativity
  • Networking
  • Attention to Detail
  • Organization